Be Clear About Your Presence
Ideally, when someone comes to visit your Instagram page, he/she should be able to immediately figure out what your brand is all about. Being clear about your presence includes making sure that your bio is direct and concise. Including WHAT you do, WHO you serve, and where you’re located can help you reach the right people.
Use Appropriate Hashtags
Instagram allows up to 30 hashtags per post, and I would encourage you to take advantage of it! Do you need to have 30 for each post? That’s debatable, but including at least a handful of relevant hashtags can help your posts get seen by more people in your niche. Users can search particular hashtags and connect with people who have used the same hashtag, which in turn can build your presence and help you grow your business!
Consistency is key when it comes to building your Instagram presence. Within your direct community, being consistent with posting will basically “train” your audience to be accustomed to your presence! If they’re used to seeing your content, they’ll be more likely to engage with you and be aware of your brand and messaging.
Having content that goes out more consistently will also help you get seen more often across Instagram: in feeds, within hashtags, and in “explore” feeds. All of these factors can help you build your Instagram presence.
Engage With Your Audience
In order to build an Instagram presence, we must seem personable, trustworthy, and reliable. That includes making time to engage with your audience! If someone takes the time to post a comment on your post, please try to respond to them in a timely manner. I’ll admit, I’ve fallen behind and have waited a few days to respond to comments. Try not to do that ;-).
By starting and keeping up with REAL conversations on Instagram, you’re building long-lasting, trusting relationships that will build your presence in the long run.
My final and possibly most important suggestion for you is to be authentic with your audience. Prioritizing just the sales of your product/service will likely get you nowhere in the long term, as far as relationships go.
A quality growth in your Instagram presence includes building real relationships with your audience, establishing a presence in your community and niche, and staying true to your brand. That could mean practicing being vulnerable with your audience - can you share both successes AND failures in your posts? If we show people that we are human and relatable, we’re more likely to build our presence in a quality way.
Building your Instagram presence does not require crazy-complicated tactics. Being consistent, authentic, engaging, and clear about your presence and brand will result in all the good things for your business!